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  • Writer's picturePankaj Agrawal

PR & Marketing agencies help their clients apply for business awards

As a PR and marketing agency, you are well aware that entering business awards can rocket sales, boost awareness and exposure for your clients and help them leave competition behind. As a winner or shortlisted nominee your company gets immense publicity through the event organisers on their social media, blogs, ads and all print editorials, putting your company in front of millions of customers, investors and stakeholders. Not just that, you can leverage the awards yourself and further amplify the message from your own unique perspective.

PR Agency helping clients participate in business awards

Thousands of small business owners and entrepreneurs have seen the massive effect of winning an award, on their business and you can help your clients to do so too.

With this in mind, here’s 9 reasons why even just being nominated for an award – let alone winning – brings your business benefits:

1. Stronger positioning against your competitors

Who are your audience more likely to use if you’re THE award-winning business in your sector?

2. More sales, more customers

Winning or being nominated for awards serves as a strong indicator of trust-worthiness among prospective customers. Businesses who regularly enter and win awards report increased sales and income against businesses who don’t enter awards.

Successful businesses like to work with other successful businesses. By demonstrating your credentials in a public awards ceremony, other awards entrants will look on your more favourably. One of our clients who recently won a regional business award picked up a lucrative contract from another business award entrant as a direct result of entering those awards.

3. Recognition of your expertise

Depending on the type of award and category, being seen as nominees within awards categories positions you favourably within your peer group. Even though an award is no real indicator of expertise and experience, entering these further reinforces the true value and skill you bring to your profession and sector. It gives you much deserved recognition for your hard work.

4. Rewarding for your staff

Recognition at an awards ceremony gives a morale boost to your company’s employees and gives them a focus for their purpose at work. Knowing they have contributed to the recognition winning an award brings is a great motivator to continue to perform for your company.

5. Levels the playing field

In many cases, business awards give you an opportunity to compete against the big boys and stand side-by-side with them on stage and on the billing. Many categories of business awards allow you to go head-to-head against major blue chip companies and, in many cases, succeed in areas from customer service, innovation and impact.

What value would it bring to your business seeing your company logo lined up against some of the UK’s most well-known brands?

What effect will that have on your customers?

6. Greater awareness

If your business is nominated or becomes a finalist, depending on the awards organiser you will most likely receive a certain amount of highly valuable publicity before the event, through print, email and social media as well as on the night of the awards ceremony.

As a winner, you can expect this awareness to be multiplied even further.

7. Publicity opportunities

Just being nominated for an award gives you the opportunity to use this for PR and publicity purposes. You will usually be given the opportunity to use the awards branding on your website and in your marketing materials, all of which help build trust and awareness with your target audience.

8. Valuable exposure

A positive side-effect of being nominated and entering awards which many business award entrants report back to me is the additional exposure for their company. Depending on the awards judging panel, an awards ceremony is a good opportunity to put your business in front of a number of influential and noteworthy people who may be key players within your industry, sector or region. Standing out during the awards process bring additional benefits.

9. Significantly enhances customer retention and loyalty

Entering and winning business awards demonstrates to your customers that your business is at the top of its game, reinforcing their reasons for using you in the first place. It also helps build brand loyalty as customers are always keen to stick with businesses who are perceived to be doing well.

If you are considering entering your client's business for an award, please visit our website at to know more about the schedule, the participation fees, the categories and the FAQs for the event.

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