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  • Writer's pictureShraddha Srivastava

10 Free CRM Systems for B2B Businesses

Are you struggling to keep track of your B2B sales leads and customer interactions? Studies by Salesforce and SuperOffice show that B2B businesses using CRM systems can experience revenue increases of up to 245% and improve their win rates by up to 15%. In today's competitive market, efficiently managing your customer relationships is crucial for business growth and success. However, investing in a CRM system can be daunting for many small and medium-sized businesses. The good news is that there are several robust free CRM options available that can help you streamline your sales processes, enhance customer engagement, and drive revenue without breaking the bank.


10 Free CRM systems for B2B business

In this blog, we'll explore some of the best free CRM systems for B2B businesses, highlighting their key features and how you can get started with each one. Whether you're looking to manage contacts, track deals, or automate email marketing, these free tools can provide the foundation you need to elevate your business operations. Let's dive in and discover the right CRM solution for your needs!


Free CRM Systems for B2B Businesses


1. Wix CRM System for B2B Businesses


Overview

Wix offers a robust CRM system directly integrated within their website creation platform, providing a convenient solution for businesses to manage customer relationships without needing separate software. Here’s a breakdown of Wix CRM's features and how B2B businesses can get started:


Features of Wix CRM

  • Centralized Contact Management: Wix stores and manages customer information, organizes contacts with tags and segments, and allows you to import contacts from a CSV file or add them manually.

  • Lead Capture Forms: Wix designs and publishes lead capture forms on your website, customizes fields to gather lead information, and uses automation to add captured leads to your CRM.

  • Sales Pipeline Management (Basic): Wix visualizes your sales process with a basic pipeline, tracking leads through stages like "Prospect," "Qualified," and "Closed Won/Lost," and enables you to move leads through the pipeline.

  • Email Marketing and Workflows: Wix creates and sends targeted email campaigns, designs email templates with a drag-and-drop editor, and sets up automated email workflows (requires additional plans).

  • Communication Tools: Wix utilizes Inbox for centralized communication via email and live chat, tracking communication history and managing interactions in one place.

  • Team Collaboration (Limited): Wix assigns contacts and deals to team members for improved collaboration and allows you to leave notes and updates on contact profiles (limited functionalities in the free plan).


How to Use Wix CRM:

  1. Access Your CRM: Go to your Wix website's dashboard and navigate to the "Contacts" section under the "Management" tab.

  2. Import or Add Contacts: Import existing contacts from a CSV file or manually add new leads and customers.

  3. Create Lead Capture Forms: Design forms to capture lead information directly on your website.

  4. Manage Leads: Organize leads with tags and segments, track them through the sales pipeline (basic functionality), and assign them to team members (limited functionality in the free plan).

  5. Communicate with Leads/Customers: Utilize Wix Inbox to send emails and manage conversations through various channels. (Email marketing features require additional Wix plans).

  6. Automate Workflows (Optional): Set up automated email workflows based on lead behavior for streamlined communication (requires additional Wix plans).


Best For

Wix CRM is ideal for small B2B businesses and startups seeking a convenient and integrated CRM system for managing customer relationships. It’s user-friendly and eliminates the need for separate software or logins. However, businesses with complex sales processes or large teams might require a more robust CRM system for B2B businesses with advanced functionalities.


2. HubSpot CRM for B2B Businesses


Overview

  • HubSpot CRM is a leading CRM system for B2B businesses, designed to help companies efficiently manage their customer relationships and sales processes. It's renowned for its user-friendly interface and comprehensive set of features that cater to the needs of small to medium-sized enterprises (SMEs). HubSpot CRM provides a robust free plan, making it an attractive option for businesses looking to optimize their operations without a significant financial investment.


Key Features

  • Contact Management: HubSpot CRM streamlines customer information storage and organization, facilitating easy tracking of interactions, notes addition, and task scheduling.

  • Deal Tracking: Monitor sales opportunities' progress through visualized pipelines, stage tracking, and revenue forecasting, crucial for sales process management.

  • Email Marketing: Create personalized email campaigns with templates, drag-and-drop editor, and analytics, ensuring effective engagement with leads.

  • Live Chat: Engage website visitors in real-time, capture leads, address queries, and provide immediate support for enhanced customer experience.


How to Use HubSpot’s CRM

  • Create a Free Account: Sign up for a free HubSpot CRM account on their website.

  • Import Contacts: Import your existing contacts from a CSV file or other CRM system. You can also add contacts manually.

  • Build Your Sales Pipeline: Define the different stages in your sales process and create a pipeline to track your deals.

  • Design Email Campaigns: Utilize the drag-and-drop editor to create beautiful and informative email campaigns.

  • Activate Live Chat: Install the live chat widget on your website and start engaging with visitors.


HubSpot Academy

HubSpot Academy offers a wealth of free resources to help you get the most out of your CRM system. From video tutorials to certification courses, you can learn best practices for using HubSpot CRM and improve your marketing, sales, and customer service skills.


Best For

HubSpot CRM is ideal for small to medium B2B businesses that need a cost-effective solution for managing their customer relationships. Its comprehensive feature set and scalability make it suitable for growing companies looking to streamline their sales and marketing efforts.


3. Zoho CRM for B2B Businesses


Overview

  • Zoho CRM is a robust CRM system for B2B businesses, offering a comprehensive suite of tools to manage customer relationships and streamline sales processes. Known for its versatility and affordability, Zoho CRM is particularly suitable for small sales teams looking to enhance their efficiency and productivity without a hefty investment. Its user-friendly interface and extensive customization options make it a popular choice among SMEs.


Key Features of Zoho CRM

  • Contact Management: Zoho CRM centralizes customer information, facilitating interaction tracking, segmentation, and detailed record-keeping for improved engagement.

  • Lead Scoring: Prioritize leads based on engagement, demographics, and behavior, enhancing sales efficiency and boosting conversion rates.

  • Pipeline Management: Visualize sales processes, track deal progress, and identify bottlenecks for faster deal closures and better opportunity management.


How to Use Zoho’s CRM 

  • Sign Up: Create a free Zoho CRM account on their website.

  • Import Contacts: Import your existing contacts from a CSV file or another CRM system. You can also add contacts manually.

  • Configure Lead Scoring: Set up lead scoring rules by assigning points to specific lead actions and demographics.

  • Build Your Sales Pipeline: Define the stages in your sales process and create a customized pipeline to visualize your deals.

  • Manage Deals: Add deals to your pipeline, track their progress, and update deal stages as they move forward.


Zoho Resources

Zoho CRM offers a wealth of resources to help users maximize the platform's potential. These include online tutorials, webinars, and detailed documentation covering various aspects of the CRM system. These resources are invaluable for learning best practices and optimizing the use of Zoho CRM for your business needs.


Best For

Zoho CRM is best suited for small sales teams in B2B businesses that require a cost-effective yet powerful CRM solution. Its comprehensive feature set and scalability make it an excellent choice for small businesses looking to improve their sales processes and customer relationship management without incurring significant costs.


4. EngageBay CRM for B2B Businesses: 


Overview

  • EngageBay is a comprehensive CRM system designed to meet the needs of B2B businesses by offering a suite of tools for contact management, deal tracking, email marketing, live chat, and landing pages. With its all-in-one approach, EngageBay provides a unified platform for managing customer relationships, nurturing leads, and driving sales growth.


Key Features of EngageBay CRM

  • Contact Management: EngageBay centralizes lead and customer information, enabling detailed contact profiles, segmentation, and personalized communication.

  • Deal Tracking: Visual pipeline management tracks deal progress, identifies sales cycle bottlenecks, and prioritizes actions for efficient opportunity management.

  • Email Marketing: Create targeted email campaigns, automate workflows, and track performance metrics to optimize campaign success.

  • Live Chat: Real-time engagement with website visitors qualifies leads, provides instant support, and enhances customer satisfaction.

  • Landing Pages: High-converting landing pages with targeted forms drive lead generation efforts, aligning with email marketing campaigns for optimal results.


How to Use EngageBay’s CRM

  • Sign Up: Create a free EngageBay account on their website.

  • Import Contacts: Import your existing contacts from a CSV file or another CRM system. You can also add contacts manually.

  • Build Your Sales Pipeline: Define the different stages in your sales process and create a pipeline to track your deals.

  • Design Email Campaigns: Utilize the drag-and-drop editor to create beautiful and informative email campaigns for lead nurturing.

  • Create Landing Pages: Design targeted landing pages with forms to capture high-quality leads.

  • Activate Live Chat: Install the live chat widget on your website and start engaging with visitors.


EngageBay Academy

EngageBay offers a comprehensive learning platform, EngageBay Academy, providing users with tutorials, guides, and webinars to help them master the CRM system's features and maximize their effectiveness. These resources empower users to leverage EngageBay's capabilities fully and optimize their B2B sales and marketing efforts.


Best For

EngageBay is best suited for B2B businesses seeking an all-in-one CRM solution that combines contact management, deal tracking, email marketing, live chat, and landing pages. Its comprehensive feature set and user-friendly interface make it an ideal choice for businesses looking to streamline their operations, enhance customer engagement, and drive sales growth effectively.


5. Freshsales CRM for B2B Businesses


Overview

  • Freshsales is a robust CRM system designed to cater to the needs of B2B businesses by offering a comprehensive suite of tools for contact management, lead scoring, pipeline management, and email marketing. With its intuitive interface and powerful features, Freshsales empowers businesses to streamline their sales processes, prioritize leads effectively, and drive conversions.


Key Features of Freshsales CRM

  • Contact Management: Efficiently centralized and organized lead and customer information for personalized communication.

  • Lead Scoring: Prioritize high-potential leads based on their likelihood of conversion into paying customers.

  • Pipeline Management: Visualize sales opportunities and track progress through defined stages for effective sales process management.

  • Email Marketing Tool: Seamlessly create and execute targeted email campaigns, automate workflows, and track performance metrics..


How to Use Freshsales CRM

  • Create an Account: Sign up for a free Freshsales account on their website.

  • Import Contacts: Import your existing contacts from a CSV file or another CRM system. You can also add contacts manually.

  • Configure Lead Scoring: Set up lead scoring rules by assigning points to specific lead actions and demographics.

  • Build Your Sales Pipeline: Define the stages in your sales process and create a customized pipeline to visualize your deals.

  • Manage Deals: Add deals to your pipeline, track their progress, and update deal stages as they move forward.

  • Design Email Campaigns: Utilize the free email marketing tool to create engaging campaigns for lead nurturing.


Freshsales Resources

Freshsales offers an online learning platform, Freshsales University, providing users with tutorials, guides, and webinars to help them master the CRM system's features and functionalities. These resources empower users to leverage Freshsales fully and optimize their B2B sales and marketing efforts.


Best For

Freshsales is best suited for businesses seeking a comprehensive CRM solution that combines contact management, lead scoring, pipeline management, and email marketing functionalities. Its intuitive interface, powerful features, and robust resources make it an ideal choice for businesses looking to streamline their sales processes, prioritize leads effectively, and drive conversions efficiently.


Free CRM Tools for B2B Businesses

6. Flowlu CRM System:


Overview

  • Flowlu is a CRM system designed to streamline sales pipeline management and foster team collaboration for B2B businesses. With its focus on efficient contact management, deal tracking, task management, and reporting, Flowlu offers businesses the tools they need to optimize their sales processes and drive growth.


Key Features of Flowlu CRM:

  • B2B-Focused Contact Management: Tailored features for B2B interactions, including detailed contact profiles and segmentation based on industry-specific criteria.

  • Deal Tracking: Visualize B2B sales opportunities through a customizable pipeline, track progress, and gain insights into sales performance.

  • Task Management: Facilitate team collaboration with task assignment, tracking, and communication features.

  • Reporting: Robust reporting capabilities for analyzing key metrics and optimizing B2B sales strategy effectively.


How to use Flowlu CRM

  • Sign Up: Create a free Flowlu account on their website.

  • Import Contacts: Import your existing contacts from a CSV file or another CRM system. You can also add contacts manually.

  • Customize Sales Pipeline: Define the different stages in your B2B sales process and create a customized pipeline.

  • Create Deals: Add B2B sales opportunities to your pipeline with relevant details.

  • Assign Tasks: Delegate tasks to team members for each deal, ensuring smooth collaboration.

  • Generate Reports: Utilize the free reporting features to analyze sales performance and identify improvement areas.


Flowlu Resources

Flowlu offers online resources, including tutorials and guides, to help users master the CRM system's features and functionalities. These resources empower businesses to leverage Flowlu fully and optimize their B2B sales pipeline management effectively.


Best For

Flowlu is best suited for businesses needing streamlined sales pipeline management and enhanced team collaboration. Its focus on B2B-specific contact management, deal tracking, task management, and reporting makes it an ideal choice for businesses looking to optimize their sales processes and drive growth in a competitive market.


7. Streak CRM System:

 

Overview

  • Streak CRM is a unique customer relationship management (CRM) solution that seamlessly integrates with Gmail, providing users with a simple yet effective way to manage contacts, track deals, and monitor email interactions. Designed with Gmail users in mind, Streak offers basic CRM functionalities directly within the familiar Gmail interface, making it an ideal choice for B2B businesses looking for a lightweight CRM solution.


Key Features of Streak CRM

  • Simple Contact Management: Organize and categorize contacts within Gmail, creating custom pipelines for tracking leads and opportunities.

  • Deal Tracking: Seamlessly manage deals alongside email conversations, converting emails into deals to track progress in real time.

  • Email Tracking: Monitor email opens and link clicks to gain insights into recipient engagement, optimizing follow-up strategies effectively.


How to Use Streak CRM

  • Install the Streak Chrome Extension: Add the Streak extension to your Chrome browser.

  • Connect Gmail: Grant Streak access to your Gmail account for seamless integration.

  • Convert Emails to Deals: Select emails related to a sales opportunity and convert them into "deals" within Gmail.

  • Manage Pipelines: Define your sales pipeline stages and move deals through them as communication progresses.

  • Track Emails: Utilize the free plan's email tracking feature to see if recipients open your emails.


Best For

Streak CRM is best suited for Gmail users needing basic CRM functionalities to manage contacts, track deals, and monitor email interactions. Its seamless integration with Gmail makes it an attractive option for B2B businesses looking for a lightweight CRM solution that seamlessly integrates with their existing email workflow.


8. Capsule CRM System:


Overview

  • Capsule CRM is a user-friendly customer relationship management (CRM) system designed to simplify contact management, deal tracking, and task management for businesses. With its intuitive interface and straightforward features, Capsule offers B2B businesses an efficient way to organize their contacts, track deals, and manage tasks seamlessly.


Key Features of Capsule CRM

  • Intuitive Contact Management: Organize contacts efficiently with detailed profiles and communication history.

  • Simple Deal Tracking: Visualize sales opportunities and track deal progress effortlessly through customizable pipelines.

  • Task Management: Create, assign, and track tasks related to contacts and deals within the CRM system for improved organization and responsiveness.


How to Use Capsule CRM

  • Create a Free Capsule Account: Sign up for a free Capsule account on their website.

  • Import Contacts: Import your existing contacts from a CSV file or another CRM system. You can also add contacts manually.

  • Build Contact Profiles: Create detailed profiles for your leads and customers with relevant information.

  • Manage Deals: Track basic deal progress by associating deals with contacts and utilizing deal stages.

  • Assign Tasks: Create tasks related to contacts or deals and assign them to team members (limited functionality in the free plan).


Best For

Capsule CRM is best suited for businesses seeking a user-friendly CRM solution that simplifies contact management, deal tracking, and task management. Its intuitive interface and straightforward features make it an ideal choice for B2B businesses looking to streamline their CRM processes without sacrificing functionality.


9. eWay-CRM System: 


Overview

  • eWay-CRM is a comprehensive customer relationship management (CRM) solution that seamlessly integrates with Microsoft Outlook, providing B2B businesses with an integrated platform for contact management, task management, email tracking, and calendar integration. Designed to enhance productivity and streamline workflow, eWay-CRM offers a range of features tailored to meet the needs of Outlook users seeking a robust CRM solution.


Key Features of eWay CRM

  • Contact Management: Efficiently manage contacts within Microsoft Outlook, with detailed profiles and categorization options for easy access.

  • Task Management: Streamline task management directly within Outlook, assigning tasks, setting deadlines, and tracking progress for improved organization.

  • Email Tracking: Monitor email interactions and engagement directly from Outlook, tracking opens, clicks, and responses for enhanced communication effectiveness.

  • Calendar Integration: Seamlessly synchronize calendars between eWay-CRM and Outlook for efficient scheduling and deadline management.


How to Use eWay CRM

  • Download and Install: Download and install the eWay-CRM add-in for your Outlook application.

  • Connect to Outlook: Grant eWay-CRM access to your Outlook data for seamless integration.

  • Import Contacts: Import existing contacts from Outlook or manually add new leads and customers.

  • Create Tasks: Assign tasks related to contacts and deals to improve collaboration within your team.

  • Track Emails: Utilize the free plan's limited email tracking feature to see if recipients open your emails.

  • Synchronize Calendar: Integrate your CRM data with your Outlook calendar for a unified view.


Best For

eWay-CRM is best suited for Outlook users seeking an integrated CRM solution that seamlessly integrates with their existing workflow. Its comprehensive features, including contact management, task management, email tracking, and calendar integration, make it an ideal choice for B2B businesses looking to enhance productivity and streamline CRM processes within the familiar environment of Microsoft Outlook.


10. Insightly CRM System:


Overview

  • Insightly CRM stands out as a comprehensive solution that seamlessly integrates customer relationship management (CRM) with project management functionalities. Geared towards B2B businesses, Insightly offers a robust platform for managing contacts, sales pipelines, projects, and analytics, all within a single interface.


Key Features of Insightly CRM

  • Contact Management: Robust tools for organizing and tracking interactions with customers and prospects.

  • Sales Pipeline Management: Intuitive visualization and management of sales processes through customizable pipelines.

  • Project Management: Seamless integration of CRM and project management, enabling task assignment, milestone tracking, and team collaboration.

  • Reporting and Analytics: Powerful tools for generating custom reports and tracking key performance indicators to drive business growth.


How to Use Insightly CRM

  • Sign Up: Create a free or paid Insightly account on their website.

  • Import Contacts: Import your existing contacts from a CSV file or another CRM system. You can also add contacts manually.

  • Customize Sales Pipeline: Define the different stages in your B2B sales process and create a customized pipeline.

  • Manage Contacts: Build detailed contact profiles for your B2B leads and customers, leveraging custom fields if needed (more customization options in paid plans).

  • Create Deals: Add B2B sales opportunities to your pipeline with relevant details.

  • Track Deals: Move deals through your pipeline as your B2B sales process progresses.

  • Utilize Features (Paid Plans): Explore features like lead scoring, email marketing integration, project management, and advanced reporting functionalities available in paid plans.


Best For

Insightly is best suited for businesses in need of a CRM solution that seamlessly integrates project management functionalities. Its combination of CRM and project management features makes it an ideal choice for B2B businesses looking to streamline operations, improve collaboration, and drive business growth.


Trusted B2B Digital Marketing Agency in India 


Celestial Fix, a leading B2B digital marketing agency based in India, stands out as a vital partner for businesses seeking growth and success in the digital landscape. Specializing in catering to B2B businesses, Celestial Fix offers comprehensive digital marketing solutions tailored to the unique needs and objectives of its clients. With a deep understanding of CRM systems for B2B businesses, Celestial Fix leverages cutting-edge CRM software and tools to optimize client relationships, streamline sales processes, and drive revenue growth. By integrating effective CRM strategies into its marketing initiatives, Celestial Fix empowers B2B businesses to enhance customer engagement, improve lead generation, and achieve sustainable business growth. With its proven track record and expertise in B2B digital marketing, Celestial Fix emerges as a top choice for businesses looking to thrive in today's competitive market landscape.


Conclusion: In conclusion, our exploration of free CRM systems for B2B businesses reveals a plethora of options catering to various needs and preferences. Whether you prioritize unlimited CRM elements, streamlined pipeline management, or robust task allocation, there's a solution suited to propel your business forward. As you navigate the landscape of CRM software, consider the unique demands of your B2B operations and how each platform aligns with your growth objectives. For those seeking comprehensive support in navigating the digital realm, Celestial Fix stands as a beacon of expertise. 


As a premier B2B digital marketing agency in India, Celestial Fix offers tailored solutions to optimize CRM systems for your business needs, ensuring seamless integration and maximum efficiency. Reach out to Celestial Fix today to elevate your B2B endeavors with expert digital marketing strategies and CRM tools tailored to your success.


Visit Our Website: www.celestialfix.com 

Connect with Us: hello@celestialfix.com


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